The inaugural Black Coffee Weekender brought a three-day festival format to Cape Town for the first time built around one of electronic music's most iconic names, and designed to become a fixture on the South African and international cultural calendar from the jump.

We were contracted under UGroup to cover the full arc of the event: from the build and charity dinner through to the main stage and closing brunch. Everything was edited on-site and distributed live, meaning the content wasn't documentation. It was part of the event itself.

That material went on to become the primary marketing campaign for the 2026 edition, which sold out 8000 tickets.