By their second annual Beatport edition, Future Frequency had already proven something to the South African techno scene. The Biscuit Mill was about proving it to everyone else. We came on months before the show building the campaign from the ground up with ad creative and social content that drove ticket sales through to sellout.

When the day arrived, we were on the ground for the full event, capturing everything as it unfolded and distributing content on-site in real time. Everything made became the marketing foundation the next edition will be built on.